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Client
Continuum @ Google
Services
Project Management
Year
2015 - 2016

Major Achievements

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Full Responsibilities

Owned relationships with Google marketing leads and partnered with them to conceptualize and deliver B2B & B2C email and digital marketing campaigns based on individual product line needs. Partners included Search, YouTube, reCAPTCHA, Niantic, Google Translate, Google Express, and more.

• Responsible for conceptualizing and delivering B2B & B2C email and digital marketing campaigns.

• Managed email production and QA teams.

• Used data-focused analysis of customer base such as A/B and multivariate testing to increase customer engagement. Work done in SQL and R.

• Increased the client satisfaction scores of Continuum at Google over 70% during tenure.

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