Oversaw strategy, creation, and performance of Postman's B2B and B2C digital marketing programs.

• Responsible for marketing automation, demand gen, inbound marketing, blogs, and social media.

• Spearheaded key initiatives such as growth marketing campaign strategy and design, customer retention campaign strategy and design, developer enablement campaigns and events, the API community survey, and Marketing Automation and CRM system design and administration.

• Managed projects end-to-end including identifying prospective audiences, designing campaigns, writing copy, coding HTML, setting up automations, and implementing analytics to measure success.